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Report Zendesk - Messaging for Customer Service: 8 Best Practices

Messaging for Customer Service: 8 Best Practices

A more conversational world

It’s no secret that customers love messaging businesses. Over the last year, 64 percent of customers tried new ways of getting in touch with customer service. Messaging is convenient, conversational, and personal; promoting an ongoing dialogue between customers and companies. Consumers are familiar with messaging in their everyday lives and now it’s possible to have the same conversational experiences with businesses on web and mobile channels—and move between them seamlessly.

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This report covers;

  • What is messaging and what are its benefits?
  • How to get your business started with messaging
  • KPI's to measure the performance of your messaging strategy