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Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions

A SAS Best Practices white paper

The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.

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This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.

Solution Categories

Customer Experience Software

Customer Experience Software

Customer experience software refers to a digital tool or platform designed to enhance and optimize t...

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Customer Satisfaction Software

Customer Satisfaction Software

Customer satisfaction software refers to a type of technology that enables businesses to measure, an...

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Customer Communications Management Software

Customer Communications Management Software

Customer Communications Management (CCM) software refers to a technology solution that enables busin...

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Customer Support Software

Customer Support Software

Customer Support Software refers to a technology solution used by businesses to manage and improve t...

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Customer Engagement Software

Customer Engagement Software

Customer engagement software refers to a suite of tools and technologies designed to enhance the int...

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