How to Transform the Buying ExperienceHow to transform your customer’s buying experience by making their success part of your company DNA.
In recent years, we’ve seen a huge surge in interest in the customer experience. The vast majority of business leaders say they want to differentiate based on great experiences but marketing and sales organizations have often lagged behind, especially in B2B. Jobs are typically designed around what the sellers want, not what the buyer needs.
Report Snap Shot
- 72% of businesses say improving customer experience is their top priority
- 97% of busineses believe that “improving the quality of the buying experience – as buyers perceive it – will help the company improve its sales performance and grow revenue more rapidly.