How Hotels Can Embrace DigitalWhat hotels can do to stay ahead in this new paradigm
Few sectors have managed to out-run the digital age. The hotel industry once looked a promising candidate, relying on timeless attributes such as location, reputation, and good old-fashioned service. However, as recent years have proved, the change has been seismic. Whilst those attributes remain essential, the economics and operating model of the industry have been fundamentally transformed by the information age.
Report Snap Shot
As the axes of power have shifted to the opinion-brokers and intermediaries, the environment has become one of ‘evolve or perish’. With new rules and an infinitely more complex game, this report from Sage Pay explores what hotels must do to stay ahead in this new paradigm.