Growth Marketing Automation: The Next WaveGreat Customer Experiences Lead to Better, More Sustainable Long-Term Growth
In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success! Download this eBook to learn how to modernize your digital marketing approach and how to turn one-time buyers into lifelong customers.
Report Snap Shot
- From Funnel Marketing to Lifecycle Marketing
- From Customer Groups to Dynamic Behavioral Segmentation
- From Lead Nurturing to Experience Nurturing