Great Customer Experiences? Not Without New Customer Lifecycles!In the era of personalised marketing, brands need to understand that digital transformation is fundamentally altering consumer expectations.
Potential customers aren't taking their cues from brands – they are looking for recommendations from people they already know. That means that in today's marketing landscape, the customer is in the driving seat and you have to do the legwork to create the brand loyalty.
Report Snap Shot"Out of customers who had a negative experience with a company, only 11% would be willing to
look past mistakes."