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Case Study Salesforce-European-Grocery-Shoppers

European Grocery Shoppers

Prioritising customer experience

Consumers accept a certain amount of friction when they shop online or in a bricks-and-mortar store. But there’s only a certain amount of ‘stretch’ before their emotional attachment to a store turns to annoyance and they make the wholesale switch to a different one. Our survey shows how their retention-building actions have built foundations for further growth – both online and in bricks-and-mortar stores.

Report Snap Shot

Insights from 6,750 consumers on the factors driving channel shift and loyalty.