DAM+PIM: Creating Highly Compatible and Quality Customer ExperiencesHow brands can decide where, when, and to what degree to integrate DAM and PIM information into customer experiences
Extraordinary customer experiences are like great conversations. Both parties feel fulfilled and heard, and a valuable connection has taken place. These interactions are anchored in knowing what to say, and how to say it. Brands with an integrated approach to digital asset management (DAM) and product information management (PIM) are able to create these thoughtful, connected experiences — or conversations — across their customer journey. But how do you bring these conversations to life? Well, we’ve partnered with The Content Advisory to create a playbook for using DAM and PIM technology to deliver a connected and automated network of content-driven digital experiences.
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In this guide, you'll learn how to execute these three sequential steps:
- Audit your desired customer experience
- Architect a layered approach
- Activate a phased charter