Creating an Integrated Experience Through PersonalisationPersonalisation has moved far beyond knowing someone’s name and putting them into a predefined segment.
In this guide, discover best practices of personalisation, the reasons for existing customer experience gaps, and the steps necessary to achieve a truly personalised experience across every channel.
Report Snap Shot
- An introduction to the personalisation landscape, and its importance to CX
- Insights into how previous personalisation (or persona-lisation) efforts fall short
- Best practices for achieving business success with a personalisation strategy
- How real-time personalisation bridges the gap between the customer experience and drives real value for customers