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Ebook Kitewheel Creating an Integrated Experience Through Personalisation

Creating an Integrated Experience Through Personalisation

Personalisation has moved far beyond knowing someone’s name and putting them into a predefined segment.

In this guide, discover best practices of personalisation, the reasons for existing customer experience gaps, and the steps necessary to achieve a truly personalised experience across every channel.

Report Snap Shot

You’ll receive:

  • An introduction to the personalisation landscape, and its importance to CX
  • Insights into how previous personalisation (or persona-lisation) efforts fall short
  • Best practices for achieving business success with a personalisation strategy
  • How real-time personalisation bridges the gap between the customer experience and drives real value for customers