Connected Shoppers ReportElevating the shopper experience: Insights into the behaviors and expectations of global consumers
The shopper’s path to purchase is no longer as simple as walking into a store, browsing the aisles and buying a product. Today’s shoppers are doing their homework well ahead of time, making them more knowledgeable and empowered than ever before. This report based on more than 2,000 consumers defined as ‘shoppers’ explores the increasingly complex path to purchase and how to stay competitive in an era of heightened shopper expectations.
Report Snap Shot
- 79% of shoppers research products prior to purchasing in-store and 85% research products prior to purchasing online
- 55% of all shoppers say retail experiences are generally disconnected from channel to channel
- 63% of shoppers don’t feel like retailers truly know who they are