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Report Build Brand Humanity By Mastering Empathy At Scale

Build Brand Humanity By Mastering Empathy At Scale

Brands must understand the drivers of human communication then operationalize against them

How do brands reinforce customer relationships in an era when customers are more empowered to choose which brands they engage with than ever?

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This Forrester report, comissioned by Braze, aims to better understand both the components and results of human communication — or rather, how do customers come to believe that a brand had spoken with them in a human way, and what happens when a customer has a human experience with that brand?