Kayo Sports leverages AI to create messaging at scale, driving customer loyalty and lifetime value

Kayo Sports, Australia's largest sports streaming service, leveraged Braze and BrazeAI Decisioning Studio™ to orchestrate AI-driven personalisation across all customer communications. This integration allowed them to expand from 300 to 1.5 million personalised message variations, delivering relevant, unique content to their customers. This customer-focused approach led to a 14% increase in subscriptions in FY24, an 8% increase in average annual occupancy, and a 105% increase in cross-selling, all while average subscription prices increased by 20%.