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Report Oracle 5 Data-Driven Tech Trends Shaping Customer Experience

5 Data-Driven Tech Trends Shaping Customer Experience

This eBook explores the top data-driven trends that will help you to improve customer experience.

Excellence in customer experience isn’t static – it’s dynamically driven by data. Data is now at the heart of customer experience, and companies are embracing advanced technology that helps them use data better. Growing adoption of these technologies is creating a higher level of customer experience maturity, connecting systems and removing silos to create a common data source that drives more effective ways to engage customers and propel business growth.

Report Snap Shot

  • 82% of smartphone users consult their phones while they’re standing in a store deciding which product to buy.
  • 52% of customers are less likely to engage with brands after a bad mobile experience.
  • 33% of customers begin their research on mobile with a branded website.