Influencers, by and large, aren’t world-renowned masters of their industries. Most of them have social media channels with varying numbers of followers, where they go to discuss things they’re passionate about and engage with their viewers on a regular basis. They aren’t unattainable, untouchable superhumans. They’re, for lack of a better word, normal. They’re like us.
This makes influencers much more relatable to target audiences. So, when a company decides to send their goods to an influencer for review/promotion, what happens? A significant increase in sales and brand awareness. That’s the influencer trend in a nutshell.
But there’s much more to it than that.
Check out this insightful infographic from SmallBizGenius, and you’ll see just how true that is. It tells the influencer story in raw numbers, conveying just how much of a boost it can be to a growing business.