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Budgeting Your Influencer Marketing Campaigns
How to build a simple but effective budgeting tool for your influencer marketing campaign...The biggest challenge when launching an influencer marketing campaign is the budget. With the multiple variables involved, and a lot of mystery around what is driving the cost and reach of the campaign, it’s understandable how budgeting for an influencer campaign is often left to the experts. This 'How To’ guide provides explanations & actionable advice to help you create an expert influencer marketing campaign budget.
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"Marketers should not only be concerned about reach but also engagement, meaning the percentage of followers who engage with an influencers post (on average). Smaller influencers have a more intimate relationship with their followers, are often considered to be closer and more engaged with their audience, and more trusted."
