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Report Zine Creating a Campaign Brief

Creating a Campaign Brief

This guide will take you through the ins and outs of creating a campaign brief and setting influencer guidelines.

Creating a campaign brief for an influencer marketing campaign seems easy enough – but it could be the single biggest hurdle to your campaign running successfully and effectively. If your campaign brief isn’t clear, influencers might struggle to promote your brand with the right tone – and this can lead to a difficult relationship and a lengthy back-and-forth process. This ‘Influencer Marketing How To Guide’ from ZINE, gives you a step by step guide into creating a killer campaign brief.

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  • How to appropriately introduce your brand
  • Campaign rules that need to be communicated with all stakeholders
  • The content guidelines framework