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Report Adobe - The Complete Guide to Work Management for Marketers

The Complete Guide to Work Management for Marketers

A game-changing playbook for the way marketers work

Up against an ever-increasing demand for highly personalised digital campaigns and content, marketers need to create and deliver at speed and scale. On top of that, they must produce more high-quality work, often with fewer resources, while collaborating and innovating with colleagues remotely. Getting it all done requires continuous, iterative planning so marketing teams can adapt as strategies shift. It takes a high level of efficiency and flexibility to keep up and remain competitive - especially under the pressure of digital transformation.

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This guide covers:

  • The lifecycle of marketing work
  • Strategic planning
  • Digital content creation
  • Asset management
  • Performance optimisation