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Report Selligent The CMO Solution Guide: Context and Consumers

The CMO Solution Guide: Context and Consumers

L.U.V. is all you need . . . for consumer engagement.

That is, if you Limit non-relevant communication, Use data to understand consumers, and add Value to consumers’ lives.

Report Snap Shot

  • Types of data that marketers most commonly use to understand consumers
  • How marketers use location and device detection to target contextual messages
  • Critical marketing segments ignored by most marketers
  • Challenges associated with using contextual data