The CMO Solution Guide: Context and ConsumersL.U.V. is all you need . . . for consumer engagement.
That is, if you Limit non-relevant communication, Use data to understand consumers, and add Value to consumers’ lives.
Report Snap Shot
- Types of data that marketers most commonly use to understand consumers
- How marketers use location and device detection to target contextual messages
- Critical marketing segments ignored by most marketers
- Challenges associated with using contextual data