The role of the modern Chief Marketing Officer is now more data and analytics focused than ever before. But with the evolution of MarTech propelling the industry forwards, CMOs have a lot more influence than many first thought.
Whether they’re pioneering new cross-channel campaign measurement or providing unique analytical insight to their marketing data, CMOs are continuously adapting their talents and techniques to create better businesses.
So who are to the top CMOs? And how influential are they?
A member of Apple’s Executive Team, Philip Schiller is the senior vice president of Worldwide Marketing reporting to Chief Executive Officer Tim Cook. After rejoining Apple in 1997, Schiller has helped to revolutionize the brand by:
- Creating the best computers in the world: the Mac
- Leading the digital music revolution: iPod and iTunes
- Reinventing the mobile phone: the iPhone and the App Store
- Defining the future of mobile: the iPad
With more than 25 years of marketing and management experience, including 20 years at Apple in various marketing management positions, Schiller is without a doubt one of the most influential CMOs of all time.
After he founded Red Mango in 2006, an American frozen yogurt and smoothie chain, Kim grew the chain to over 300 stores before selling it in 2014 to BRIX Holdings, a multibrand franchising company.
Currently, he is the Chief of Staff and Chief Marketing Officer for Solera Holdings, a Dallas, Texas-based software and technology company. He said;
My mission is to help bring Tony Aquila’s innovations to life. Tony is the eccentric, do-it-different heartbeat of Solera, a global tech company he founded in 2005.
In 2010, Kim was named as one of the “Outstanding 50 Asian Americans in Business” and was also named in the Dallas Business Journal’s “40 Under Forty” list of top business leaders.
With a number of projects on the go at once, Katie Stanton is one of the busiest CMOS in this list:
- She’s been CMO of Color since June 2016
- She is the founding partner of #Angels
- She has been serving as a board member of Vivendi for over 3 years
- As of August 2017, she will be a board member of TIME Magazine
During her time at Twitter Inc., Stanton was the Vice President of Global Media until February
2016 and before that; the Vice President of International Market Development until July 2014.
As well as driving user growth and influencing other key efforts in strategic marketing, Stanton helped establish a number of Twitter’s international offices, including those in UK, Japan, France, Spain, Brazil and Germany.
Whilst the Chief Marketing Officer of TigerFitness.com, Marc Lobliner is also the CEO of one of the fastest growing supplement companies; MTS Nutrition, and EthiTech Nutrition. He is also a Partner in the Ambrosia Nutraceuticals and owner of Machine Training Solutions Body and Life Coaching Services.
During his time as the leader of Scivation – a multi-million dollar, globally distributed sport nutrition company – Lobliner was the most accessible and energizing sports nutrition company CEO in the history of the industry.
He has also been featured in Muscle & Strength, MuscleMag International (Italy), and Ironman (Australia) magazines, and in Men’s Fitness as a physique model. Alongside this, Lobliner has authored several articles in trade magazines such as Muscle & Fitness, and at Bodybuilding.co. He has also co-authored 10 books on the subject of physique transformation, including The Fat Loss Factor and Game Over: The Final Showtime Cut Diet You’ll Ever Need.
With more than 10 years’ experience as a marketing strategist, Amber Osborne is an award-winning CMO and co-founder of a machine learning based social media software company, Meshfire.
Her diverse client base includes small startups in technology as well as internationally-known brands such as Audi and Lenovo.
Her many skills and talents include marketing, community development and management, social media marketing, product evangelism, brand promotion and event and business development which has recently led to her being named #2 in Forbes Top 50 Most Influential CMO’s on Social Media
For the last year, Mike Volpe has been the Chief Marketing Officer at Cybereason. Prior to that he served as the Chief Marketing Officer of HubSpot, Inc for over eight years. He is also currently serving as a Venture Partner at NextGen Venture Partners and has been a member of the board of directors at Repsly Inc. for more than 3 years.
During his time at SolidWorks, Volpe was responsible for global lead generation and lead management, advertising, Internet marketing, branding, PR, tradeshows and events. He transitioned SolidWorks from “old marketing” to “modern marketing” by launching multiple blogs, starting podcasting, incorporating social bookmarking into press releases, initiating pay-per-click marketing, performing search engine optimization and launching multiple new global websites in a variety of languages.
John White is the CMO and founder of Social Marketing Solutions and the social media director of USA beBee, a startup social media site based on affinity networking with 10.5 million global users. A specialist in both organizational and personal branding, White utilizes social media to develop a compelling online presence, enhancing reputations and driving ever higher levels of social engagement.
Writing about social media, entrepreneurship, startups and marketing, White is an internationally recognized blogger and has contributed to a wide variety of websites, including; Inc. Magazine (where he is a regular columnist), The Huffington Post, LinkedIn Pulse, Dice Insights, The Good Men Project and Babble.com
Beth Comstock has been the Vice Chair at GE since August 2015 and she leads GE’s efforts to accelerate new growth. This involves developing new businesses, markets and service models, as well as driving brand value and partners to enhance GE’s inventive culture.
In 2003, Comstock was named the company’s first CMO in more than 20 years and has previously worked at NBC, CBS and Turner Broadcasting.
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