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Report thomson-reuters-events-strategic-marketing

Why Purpose is the Key to Strategic Marketing

Strategies Driven By Purpose, Rooted in Community, Built on Trust

On all fronts, uncertainty prevails – from a looming recession to supply chain challenges and inflationary pressures, marketers must work harder than ever to stay ahead of the curve. As walls go up around data and customers demand even more from the brands they support, knowing how to provide true value to your customer at every touchpoint is vital. Read how Reuters Events address these challenges and provide industry-shaping insights, with their end of year marketing report.

Report Snap Shot

  • How to build purpose and trust within a community
  • How to curate a holistic human connection
  • How to balance personalisation and privacy