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Research Demandbase The Market Segmentation Playbook

The Market Segmentation Playbook

The art and science of dividing accounts into groups for customized Sales and Marketing experiences

Focusing on the best opportunities is the cornerstone of Account-Based Marketing, and that’s what market segmentation is all about. Download this playbook and get detailed insights for incorporating market segmentation in your B2B plan.

Report Snap Shot

In this ebook, discover: 

  • Three methods for identifying and building your Target Account List
  • Proven examples of segments
  • How to find the sweet spot of segmentation for maximum impact
  • Checklists for identifying the right accounts

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