The Cross-Channel TV PlaybookWhy add cross-channel TV and video to your media plan?
Video is everywhere and it’s easy to see why. Combining sight, sound and motion creates compelling consumer experiences that have built brands, sold products and helped elect presidents for eight decades and counting.
Report Snap Shot
By the time you’ve finished reading this playbook, you’ll understand the following:
- Linear and CTV: A Quick Primer
- The Cost of Reach and Frequency
- Inventory and Pricing Options for Advertisers
- Creative that Performs and Builds Brands
- and more!