2019 Digital Trends: Advertising in FocusExplore the key trends in advertising set to dominate the agenda over the next year...
Advertising has long been thought of as the glamorous, headline act within marketing. The digital age has brought opportunities for advertisers, but also high-profile challenges such as declining levels of consumer trust, a perceived lack of transparency in the programmatic ecosystem, and inconsistent measurements. Advertisers are looking for ways to address these challenges whilst continuing to benefit from what remains a highly effective disciple for creating sustained brand engagement and sales.
Report Snap Shot
This report explores:
- Attitudes to technology and innovation
- How advertisers risk losing the balance between creativity and measurement
- Challenges posed by walled gardens that restrict access to data