New technology and media platforms have caused advertising strategies and tactics to evolve. Social media and the internet has become a game changer.
However, television commercials have still remained a constant in the field. Commercials have the ability to create a brand image and gain recognition among the target consumers. And effective commercials are remembered years after they first aired.
Coca-Colas's "Meet Joe Greene" and Wendy's "Where's the Beef" are still remembered as top advertisements many years later.
Even today, big companies still compete to have the most memorable Super Bowl ads each year.
But commercials aren't only for big companies, as small businesses still choose to create local commercials to advertise their business.
So while the advertising industry has evolved, television advertisements are still a viable tactic for businesses and are not going anywhere.
Grow Advertising has created this infographic highlighting the future of TV advertising, top TV commercials, a comparison of media types, and television viewing by the numbers. Check it out below.