How to Use Amazon Advertising

Wednesday, February 26, 2020

The huge ecommerce platform is invaluable to businesses looking to sell their products and services to a wider audience, but how do you make the most of the Amazon advertising platform without drowning in the sea of competitors?

Infographic 1 Minutes

Win your Ideal Home Office

Register on IFP for a chance to win $5000. Design your dream office "Customized for You".

LEARN MORE

Your online marketing options are diversifying every day, so sometimes it’s a relief when you have a simple go-to option. Amazon feels so fundamental, has such a wide reach (206 million monthly visitors), and is so influential (46.7% of consumers check Amazon for their desired product before looking elsewhere) that it’s daft not to have your product up there in the search results – even if you don’t sell through Amazon.

Amazon Advertising allows just that: ad space for Amazon merchants. It even has options for businesses that sell a service rather than a product. Although it may seem weird to have your web design service or accountancy firm vying for screen space with DVDs, watches, and books. However, think laterally and this could be an excellent way to reach new customers with your offering before they even realize they need it.

There are different options available depending which of the above situations you find yourself in. To make things simpler, take a look through this visual guide to Amazon Advertising from Business Financing. Advertising with Amazon could be the smartest, simplest thing you do today.

Access the latest business knowledge in Marketing

Get Access

Graeme John Cole

Writer

Graeme writes on behalf of NeoMam Studios. A digital nomad specializing in leadership, digital media, and pets, his passions include world cinema and biscuits. A native Englishman, he is always on the move, but can most commonly be spotted in the UK, Norway, and the Balkans.

Comments

Join the conversation...