Your online marketing options are diversifying every day, so sometimes it’s a relief when you have a simple go-to option. Amazon feels so fundamental, has such a wide reach (206 million monthly visitors), and is so influential (46.7% of consumers check Amazon for their desired product before looking elsewhere) that it’s daft not to have your product up there in the search results – even if you don’t sell through Amazon.
Amazon Advertising allows just that: ad space for Amazon merchants. It even has options for businesses that sell a service rather than a product. Although it may seem weird to have your web design service or accountancy firm vying for screen space with DVDs, watches, and books. However, think laterally and this could be an excellent way to reach new customers with your offering before they even realize they need it.
There are different options available depending which of the above situations you find yourself in. To make things simpler, take a look through this visual guide to Amazon Advertising from Business Financing. Advertising with Amazon could be the smartest, simplest thing you do today.