We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Infographic Navigating the ABM Tech Landscape: Benefits & Challenges

Navigating the ABM Tech Landscape: Benefits & Challenges

Technology can be a game-changer in Account-Based Marketing (ABM), but it's not always a smooth ride. In our ABM 2023 Review, we explore the challenges and benefits of integrating tech into your ABM strategy. This research is based on insights gathered from 200 senior marketers in the UK and US within the Insights for Professionals (IFP) Community. Expect to discover the unique tech selection challenges faced by ABM teams in the US and UK; the stage-specific challenges you're most likely to encounter on your ABM journey, the top three ways companies believe technology can benefit their ABM programs and more. Download now.

Report Snap Shot

ABM Tech Landscape - Challenges, Benefits, and Insights

Discover how technology shapes Account-Based Marketing (ABM) in our ABM 2023 Review Infographic. Based on insights from 200 senior marketers in the UK and US, this snapshot unveils the challenges and benefits of integrating tech into your ABM strategy. Explore unique tech selection challenges, stage-specific obstacles, top three ways tech benefits ABM programs, and more. Download now to gain a competitive edge in ABM.

Related Content