Navigating the ABM Tech Landscape: Benefits & Challenges
Technology can be a game-changer in Account-Based Marketing (ABM), but it's not always a smooth ride. In our ABM 2023 Review, we explore the challenges and benefits of integrating tech into your ABM strategy. This research is based on insights gathered from 200 senior marketers in the UK and US within the Insights for Professionals (IFP) Community. Expect to discover the unique tech selection challenges faced by ABM teams in the US and UK; the stage-specific challenges you're most likely to encounter on your ABM journey, the top three ways companies believe technology can benefit their ABM programs and more. Download now.
Report Snap Shot
ABM Tech Landscape - Challenges, Benefits, and Insights
Discover how technology shapes Account-Based Marketing (ABM) in our ABM 2023 Review Infographic. Based on insights from 200 senior marketers in the UK and US, this snapshot unveils the challenges and benefits of integrating tech into your ABM strategy. Explore unique tech selection challenges, stage-specific obstacles, top three ways tech benefits ABM programs, and more. Download now to gain a competitive edge in ABM.