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Report Demandbase Hello Hyper-Charged B2B Pipeline!

Hello Hyper-Charged B2B Pipeline!

Highlights from the blog series ABM Like a Boss on how to build an account-based go-to-market in 6 (no-bull) steps

If you’re new to ABM, you don’t have to sound all the bells and whistles at once. Make it an enjoyable process, or risk overwhelming your Marketing and Sales teams. Here’s a truth we shouldn’t lose sight of: Just like with any major shift in strategy, it often helps to start small. Download this e-book and learn how to build out your ABM practice one feature at a time.

Report Snap Shot

A recent survey by Altera Group found:

  • 56% of participants said ABM provided a significant benefit to attracting new clients.
  • 84% said ABM provided a significant benefit retaining and expanding client relationships
  • 97% said ABM had a higher ROI than other marketing strategies

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