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Infographic ABM in 2023: Where are we at? [15 Stats that Reveal it All…]

ABM in 2023: Where are we at? [15 Stats that Reveal it All…]

Over half (58%) of B2B marketers across the US and UK plan to increase their ABM spend over the next 12 months. 57% say cost is the biggest factor when evaluating technology for ABM. Understanding your in-market buyers, their pain points and how best to target them with relevant content that can intercept and engage in this space is key. Discover 15 ABM stats highlighting the current state of ABM to understand exactly where opportunities lie…

Report Snap Shot

  • ABM maturity levels
  • ABM budget allocation
  • Biggest ABM benefits
  • ABM tech considerations
  • Greatest ABM pain points
  • ABM channel and implementation tactics

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