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Report Sitecore Path to Personalization

Path to Personalization

The 9 keys to driving stronger relationships—one customer at a time

While 1-to-1 personalization is the Holy Grail of marketing today, most companies are still just beginning the quest. You’ve still got time to join, and fortunately there’s more than one Grail to go around!

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Typically, industry best practice dictates that you segment the customer journey into the following four key stages:

  • Need
  • Research
  • Decision
  • Customer