Complete Content – a new way to harness the power of contentDo you struggle to make sense of your content strategy – what it is, what it’s for and why it matters?
Complete Content gives you a new data-driven, content-led framework for engaging your customers in an omni-channel world. This eBook for CMOs and marketing leaders will show you how to harness the true power of content marketing – in all its forms – to engage real human beings (and sell more stuff).
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- How you should plan your content strategy to give your customers exactly what they want and need in all the moments that matter.
- The importance of considering four fundamental content types – Functional, Informational, Engaging and Advertising.
- Exactly what types of content you should create – from website copy and editorial articles, to engaging social videos and traditional advertising.