Beyond 1,000 Words: The Importance of Visuals in An Effective Content Marketing StrategyHow can you use imagery to enhance the value of your content efforts, make a considerable impression on your audience, and meet your brand's content marketing objectives?
First impressions matter. In fact, research shows that people form a first impression in 50 milliseconds and as many as 81% of people only skim the content they consume online. With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web. That’s why the imagery you choose should be as strategic as the written message behind it.