Content Grows Up: The Active Content Governance Playbook

To improve customer experiences, big companies spend millions developing, translating, distributing, and promoting their content. But most never see a return on the investment. The problem? Their content wastes money and clogs up processes. It also confuses customers. Quite simply, it creates content chaos. So what’s the solution? Active Content Governance — a systematic approach to achieving your company’s content strategy, measuring success, and improving content performance over time.