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Report ON24 Topical Marketing: Taking Advantage of Brexit

Topical Marketing: Taking Advantage of Brexit

What is topical marketing, and are you using it to your best advantage?

59% of marketers are using topical marketing to their advantage, with over half having used Brexit as a theme. Topical marketing provides a way to enhance visibility at key times—and given that buyers typically start their purchasing journeys either by searching for content, or being motivated by a piece they’ve engaged with, leading with a timely theme can help reach them right when they are looking to be inspired.

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This guide will tell you everything you need to know about topical marketing. You will learn:

  • The current uses of topical marketing across UK businesses
  • How are companies planning out their topical campaigns?
  • The single most effective method to deliver a topical campaign
  • How to use a topical event in your marketing strategy: Brexit case study 
  • Measuring topical campaign success