Imagine this: you have written amazing content for your next blog post. After hours of researching for ideas and formulating your own thoughts thoroughly on a specific topic, you have carefully put it in points, including an intro and summary as well as key takeaways. Now the only thing left to do is; to write an equally amazing blog headline and title to make sure the reader clicks on it.
Well, let’s face it. As digital content marketers, we all know what writing for the internet means – getting found by the searcher when he/she is looking for some information online. And your blog post will only get clicked, if the title that appears in Google search results is attractive enough to grab the reader’s attention.
But how do you go about creating a catchy headline that your audience finds irresistible?
Easier said than done, huh!
If brainstorming the perfect blog title drives you crazy, then you need to read this article. I am going to show you exactly how to create buzz-generating powerful blog titles that readers love and so does Google! And appearing frequently in search results means more traffic for your business website. Sounds good, right?
You can use a number of smart tactics to achieve high click-through rates for your blog titles and 10x your website traffic. Want to know how to appear higher in SERPs and make your blog title a lead-generating tool that can bring massive traffic to your business website by using just 3 tactics? Then, read this article to find out.
1. Use Listicles
Listicles are articles which focus on numbers and a list format to structure the main points. Popularized by websites like Buzzfeed, listicles (or list-articles as journalists like me prefer to call it) have the tendency to go viral due to their skimmable and easy-to-scan format. Since readers’ online habits show that they skim through text, when information is presented in numbered format including sub-headings, it is efficiently consumed. It is also a great way to highlight key points of the article.
The good listicles focus on actionable steps that the readers can digest and apply straight away after reading it (just like this article!). Have a look at some of these listicles to get an idea or two for your next blog title:
This graph shows how much readers love listicles and prefer it over other kinds of headlines:
Image Source: Seopresser.com
The best part of creating a listicle is the title. You already know how many steps or things you have on your list, thus, it is a great way to start the title and takes away the stress and frustration of facing writer’s block.
Now, the trick is to combine it with the main focus of the article to come up with a great title. This would be your main keyword, let’s say the article is about free tools to perform SEO audit for websites. The headline could be something like this:
- 10 tools to perform a website SEO audit for free
2. Use the Power of Adjectives
Having fun so far? Good! Now, the next tactic you can use is to give your blog title some attitude and personality. How about playing with the positioning of words to make it more attractive? Let’s change it a bit and see how we can re-frame this in different ways:
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Did you notice what I did there? I added the adjectives - “Top”, “Best”, “Powerful” which give it some angle and evoke a response in the mind of the reader, persuading them to click on it. This is a sure-fire way to make your blog title stand out from the rest as it will appear in Google search results alongside not-so-effective blog titles by others. It will also help you rank higher in SERPs. In other words, it will optimize your blog title for search engines. Think SEO!
Here is a list of some tried and tested adjectives that I use when writing headlines that you can use to inject some flavour into your blog titles:
3. Use the Personalization Tactic
As a business trying to generate traffic to your website with the use of blogging and other content marketing techniques, you must be aware of the importance of personalizing your brand’s message.
Personalisation is the key to create empathy with your target audience who visit your blog and have the definite potential to convert from “cold leads” to “customers”. The whole point of marketing your business online is to engage the readers with your content and convert them into leads.
500%!!! That’s massive! By crafting headlines using the second person, you can nail the personalization tactic and grab more eyeballs for your blog post.
In the above-mentioned examples, we have managed to create an impression with the use of adjectives. Now, let’s create that “personal touch” readers crave for! How about including words like “You” or “Your” to your headline and see if it makes any difference?
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Remember these 3 simple tactics when creating your next blog title:
- Use Listicles
- Use the Power of Adjectives
- Use the Personalization Tactic
By using these easy-to-apply tactics, you are not only going to cut your time in half when writing a blog title but also get more reads and shares of your blog post.