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Webinar Measuring the True Cost and ROI of Content

Measuring the True Cost and ROI of Content

Demystify how organisations define and plan their content strategy.

Marketing has never been under more pressure to demonstrate organisational impact. At the same time, content marketing has become a catch-all term applied to a huge range of distinct activities and objectives. Watch this webinar to demystify how organisations define and plan their content strategy and learn how to measure the true cost and ROI of content.

Watch Webinar

Webinar Snap shot

Key Points:

  • What should a content marketing budget include?
  • Hidden content costs that drive up the true cost of content
  • Content repurposing VS content creation for better ROI
  • Measuring your content ROI with Sitecore Content Hub

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