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Ebook Brightspot

Measuring the Value of Content

Your guide to understanding the philosophy and practicality of content measurement—and how Brightspot can support and enhance your approach.

Quality content can be defined differently by every single person. That’s what the heart of storytelling is—it’s how you uniquely resonate with it or interpret it. But this is also why measurement within a content program can be difficult. How can we place ROI on a story?

Report Snap Shot

Content marketers may find measurement cumbersome—and understandably so! It’s not just about having the right technology and enough data, it’s also about process. It’s about agreeing on what things to measure and how to measure them. It’s about making information accessible—and accessible to the right people, so that you can continue to evolve the program and make the right decisions quickly during the process.

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