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Report How Do B2B Marketers Deliver Personalized Content Experiences?

How Do B2B Marketers Deliver Personalized Content Experiences?

This report comes from our research mini-series on the acquisition and strategic application of Content Intelligence in B2B marketing

The benefits of personalization are well cited – better engagement - shorter sales cycles - faster revenue. But in practice, how mature are B2B marketers’ personalization strategies? Our survey findings reveal some interesting findings…

Report Snap Shot

In this report we uncover:

  • How to use machine learning to identify the most accurate triggers for personalizing content
  • How layering 1st party data against real-time digital signals heightens message accuracy
  • How to use event based triggers at key touchpoints in the buyer journey
  • How to use lead scoring to translate user actions into indications of buyer intent