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Infographic B2B marketing content intelligence insights

12 B2B Marketing Intelligence Insights THEY Don't Want You to Know

What’s really going on behind closed doors?

While on the surface it may appear brands are operating fully fledged data-driven strategies, our research among senior B2B Marketers revealed some startling discrepancies in the acquisition and application of Content Intelligence.

Report Snap Shot

  • 67% of senior marketers perceive a high threat level from new market entrants using emerging AI to identify and apply better intelligence
  • 62.5% don’t use intelligence gathered from content engagement metrics to inform their strategy
  • 55% are not getting the right Content Intelligence to improve conversion rates
Will Hinch

Will Hinch

Will Hinch is a freelance writer based in Leeds, England. Writing on a number of business-related topics, Will specializes in employee motivation, offering hints and tips to businesses looking to engage their workforce.

 

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Content Marketing Software

Content Marketing Software

Content marketing software refers to a range of digital tools and platforms that assist businesses i...

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