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Infographic B2B marketing content intelligence insights

12 B2B Marketing Intelligence Insights THEY Don't Want You to Know

What’s really going on behind closed doors?

While on the surface it may appear brands are operating fully fledged data-driven strategies, our research among senior B2B Marketers revealed some startling discrepancies in the acquisition and application of Content Intelligence.

Report Snap Shot

  • 67% of senior marketers perceive a high threat level from new market entrants using emerging AI to identify and apply better intelligence
  • 62.5% don’t use intelligence gathered from content engagement metrics to inform their strategy
  • 55% are not getting the right Content Intelligence to improve conversion rates

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