A Business User’s Guide to Content as a ServiceUnderstanding traditional, headless and decoupled approaches to content management for your digital platform
Users today engage with brands across many platforms, channels and devices. Customer journeys are truly multichannel experiences and businesses need to consider content delivery as a top priority for digital success. Sites are still the hub of digital experience for many brands but every organization today should be taking advantage of its content above and beyond the web.
Report Snap Shot
- The differences between traditional and headless content management approaches
- How a decoupled CMS approach fit into a Digital Experience Platform
- How to make sense of evolving trends so you can decide which approach is the right fit for your business goals