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Ebook Tealium - From Touchpoints To Intelligence

From Touchpoints To Intelligence

Preparing brands for an agent driven world

AI agents are becoming increasingly active participants in modern shopping journeys, acting on behalf of their users to research products, compare retailers, and decide what and where to purchase. They're aiding in evaluating options, resolving trade-offs, and determining potential outcomes across both digital and physical environments, transforming retail from a world of optimised touchpoints into one where decisions happen in real time across AI-driven landscapes.

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This eBook covers:

  • How first, second and third party agentic-AI are reshaping retail
  • Why ominchannel data unification is now non-negotiable
  • How to be online and offline data ready for agentic AI

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