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Marketing Ops

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Is Your Marketing Ops Team Getting the Most Value Out of Their Tech Stack?


Technology spend typically makes up the majority of marketing budgets, but teams are only using 58% of their existing tech capabilities.


The average marketing leader says 35% of their team's data is duplicated across multiple sources.

5 Insights Shaping The Future of Martech


How do you ensure your CRM data isn't compromised?

Bad data costs businesses trillions of dollars a year in the United States alone. But when errors occur and have to be fixed, this could hinder your efforts to deliver a high-quality customer experience.

Act-On How To Automate Your Marketing With A CRM System

How To Automate Your Marketing With A CRM System

This eBook unpacks how integrating a CRM system with a marketing automation platform can help your business improve the way you understand and interact with your audience. Learn how a CRM system helps enable Sales and Marketing to work together, pass leads more effectively, gain visibility into the sales cycle, and achieve greater ROI. Download this eBook to learn how integrating a CRM with marketing automation can help to align your marketing and sales team, and consolidate and analyze key customer data.

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  • Push crucial and actionable information between systems
  • Personalize your marketing efforts and strengthen customer relationships
  • Empower your team to close more deals


Marketing automation is more than software.

Bring strategy, people and processes together.