How do you ensure your CRM data isn't compromised?
Bad data costs businesses trillions of dollars a year in the United States alone. But when errors occur and have to be fixed, this could hinder your efforts to deliver a high-quality customer experience.
This eBook unpacks how integrating a CRM system with a marketing automation platform can help your business improve the way you understand and interact with your audience. Learn how a CRM system helps enable Sales and Marketing to work together, pass leads more effectively, gain visibility into the sales cycle, and achieve greater ROI. Download this eBook to learn how integrating a CRM with marketing automation can help to align your marketing and sales team, and consolidate and analyze key customer data.
The State of Marketing Operations in 2022/23 [Infographic]
Marketing operations is key for governing
marketing processes and the strategic planning of campaign activity. And with the right practices in place, brands can execute their campaigns more effectively.
More and more organisations are replacing their single-vendor marketing solutions with home grown marketing technology that combines a number of marketing tools in order to achieve optimal integration and employee understanding. What they are left with is a custom marketing cloud that is more siloed than ever.