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The State of Marketing Operations in 2022/23

OPTIMIZE YOUR PROCESSES

Marketing ops is critical for governing marketing processes and the strategic planning of campaign activity. So what are business leaders and marketers prioritizing in 2022 and beyond?

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73% of marketers are concerned about the accuracy of the data they're currently using in their organization.

The State of Marketing Operations in 2022

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How do you ensure your CRM data isn't compromised?

Bad data costs businesses trillions of dollars a year in the United States alone. But when errors occur and have to be fixed, this could hinder your efforts to deliver a high-quality customer experience.

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Act-On How To Automate Your Marketing With A CRM System

How To Automate Your Marketing With A CRM System

This eBook unpacks how integrating a CRM system with a marketing automation platform can help your business improve the way you understand and interact with your audience. Learn how a CRM system helps enable Sales and Marketing to work together, pass leads more effectively, gain visibility into the sales cycle, and achieve greater ROI. Download this eBook to learn how integrating a CRM with marketing automation can help to align your marketing and sales team, and consolidate and analyze key customer data.

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  • Push crucial and actionable information between systems
  • Personalize your marketing efforts and strengthen customer relationships
  • Empower your team to close more deals

 

The State of Marketing Operations in 2022/23 [Infographic]

The State of Marketing Operations in 2022/23 [Infographic]

Marketing operations is key for governing marketing processes and the strategic planning of campaign activity. And with the right practices in place, brands can execute their campaigns more effectively.

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  • 90% of the smallest firms with 250-499 employees struggle the most to maximize the value of their data, while larger companies are more advanced in this area.
  • Over 3 in 5 marketers say they plan to spend up to $100,000 in a company with 250-499 employees.

For more insights, access the full report here.

Marketing automation is more than software.

Bring strategy, people and processes together.

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IBM Marketing in the Dark: Dark Martech

Marketing in the Dark: Dark Martech

More and more organisations are replacing their single-vendor marketing solutions with home grown marketing technology that combines a number of marketing tools in order to achieve optimal integration and employee understanding. What they are left with is a custom marketing cloud that is more siloed than ever.

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This report looks at the types of MarTech platforms being used by companies, and how the choice of setup impacts on the ability to get value from technology investment.

More than 60% of businesses plan to dedicate up to 15% of their marketing budget on MarTech.

Do you have the tools and integrations you need to unearth the insights hidden in your data?

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