The State of Marketing Operations in 2022/23 [Infographic]What marketing operations practices are you adopting to maximize your data value? Are you deploying technology successfully to achieve marketing excellence?
Marketing operations is key for governing marketing processes and the strategic planning of campaign activity. And with the right practices in place, brands can execute their campaigns more effectively.
Report Snap Shot
- 90% of the smallest firms with 250-499 employees struggle the most to maximize the value of their data, while larger companies are more advanced in this area.
- Over 3 in 5 marketers say they plan to spend up to $100,000 in a company with 250-499 employees.
For more insights, access the full report here.