This is why having a clear MarTech strategy in place is essential to ensure that each department is provided with the necessary tools and software that’ll support them in meeting both marketing and holistic company goals.
To learn more about how to get the most value from your MarTech investments, listen to our interview with Kerry Dawes on The Strategic Marketing Show:
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You should also have a clear ROI strategy in place for the MarTech tools you invest in to ensure you’re getting the most out of them. For instance, Gartner points out that brands only use 58% of their MarTech stack’s capabilities, which shows that many businesses don’t use their investment to its full potential.
So how can marketing leaders solve these various MarTech Stack issues, and choose the appropriate tools for their business needs? How much marketers are willing to spend on solutions in the next year? And what are the key priorities they’re focusing on?
Our research answers these questions by providing you with statistics and findings from our latest report about the current state of marketing operations, allowing marketing managers, directors and leaders to reshape their MarTech strategy.
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