Which Marketing Tools Does Your Business Need?


Marketing Insights for ProfessionalsThe latest thought leadership for Marketing pros

Wednesday, November 23, 2022

With businesses wanting to stay ahead of their competition by investing in the most prominent and tactical MarTech tools, the MarTech landscape will only keep growing.

Infographic 6 Minutes
Which Marketing Tools Does Your Business Need?

According to Gartner, around 68% of CMOs planned to up their marketing technology spending in 2021. The reason for this growth is strongly linked to the distress the COVID-19 pandemic has caused for many companies, and the subsequent acceleration of their digital transformation efforts.

Yet with this growth and the proliferation of new MarTech solutions and tools, marketers are finding it harder to choose the ones that fit their business objectives and needs. In fact, there are approximately 9932 marketing technology solutions available to industry professionals in 2022 according to Statista - an increase of 9582 tools in only one decade.

Learn more: The Modern Marketer's Guide to MarTech

This is why having a clear MarTech strategy in place is essential to ensure that each department is provided with the necessary tools and software that’ll support them in meeting both marketing and holistic company goals.

To learn more about how to get the most value from your MarTech investments, listen to our interview with Kerry Dawes on The Strategic Marketing Show:


Listen to the episode via your preferred pocast platform:

You should also have a clear ROI strategy in place for the MarTech tools you invest in to ensure you’re getting the most out of them. For instance, Gartner points out that brands only use 58% of their MarTech stack’s capabilities, which shows that many businesses don’t use their investment to its full potential.

So how can marketing leaders solve these various MarTech Stack issues, and choose the appropriate tools for their business needs? How much marketers are willing to spend on solutions in the next year? And what are the key priorities they’re focusing on?

Our research answers these questions by providing you with statistics and findings from our latest report about the current state of marketing operations, allowing marketing managers, directors and leaders to reshape their MarTech strategy.

IFP Marketing research infographic on the tools each Marketing Team member needs to use

Further reading:

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