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Report Sysomos Social Media Playbook

Social Media Playbook

The social media manager’s everyday guide to #crushingit

Congratulations, you're the new Social Media Manager, now what? Maybe you’ve just started a new job as a Social Media Manager, or perhaps you’ve been given responsibility for running your company’s social channels alongside your main role. Now you’re wondering what your first steps should be, and how you can do a great job. Don’t worry, we’ve got you covered.

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  • What are the overall skills and responsibilities you need to master
  • Everything you need to know about working with each of the major social platforms
  • Understanding campaign planning, measurement, analytics, and reporting