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Report Sysomos Social Marketing Playbook: Planning & Measuring Campaigns

Social Marketing Playbook: Planning & Measuring Campaigns

Social media campaigns can be challenging to plan, measure and execute. Despite how common they now are for marketers, many brands and agencies still execute social campaigns based on a ‘we think’ strategy vs ‘we know’ strategy. However with billions of data points coming from social media, it’s foolish not to take advantage of an opportunity to plan, execute and measure campaigns based on actionable social media insights.

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Tips, strategies, and tactics for ensuring that when you develop a social media campaign actionable data is at the heart of it from beginning to end