How to Spot Fake FollowersHow to spot fake followers and bought engagements - with or without the use of technology...
Influencer marketing has become such a lucrative business, with some estimates the industry will be worth over $5 billion by the year 2020. But one of the biggest controversies in the marketing space is fake followers. When a whopping 441% of influencers are only asked to demonstrate their follower numbers ahead of a paid collaboration, influencer fraud becoming a big problem.
Report Snap Shot
- How to identify the influencers with fake followers
- How to spot paid-for engagements
- The nuances of bots