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Report Zine How to Spot Fake Followers

How to Spot Fake Followers

How to spot fake followers and bought engagements - with or without the use of technology...

Influencer marketing has become such a lucrative business, with some estimates the industry will be worth over $5 billion by the year 2020. But one of the biggest controversies in the marketing space is fake followers. When a whopping 441% of influencers are only asked to demonstrate their follower numbers ahead of a paid collaboration, influencer fraud becoming a big problem.

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  • How to identify the influencers with fake followers
  • How to spot paid-for engagements
  • The nuances of bots

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