Social Listening in Practice: Competitive IntelligenceSocial listening is a powerful tool for uncovering valuable insights on a competitive landscape, yet only 12.6% of businesses use analytics to explore the available data on social media.
This guide outlines the practical ways you can use social data to get an edge on competitors.
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- Understand your market share across different locations and demographics
- Develop competitive products
- Refine product positioning and marketing messages
- Identify customers who are thinking of switching to a competitor