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Report Brandwatch Social Listening in Practice: Competitive Intelligence

Social Listening in Practice: Competitive Intelligence

Social listening is a powerful tool for uncovering valuable insights on a competitive landscape, yet only 12.6% of businesses use analytics to explore the available data on social media.

This guide outlines the practical ways you can use social data to get an edge on competitors.

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  • Understand your market share across different locations and demographics
  • Develop competitive products
  • Refine product positioning and marketing messages
  • Identify customers who are thinking of switching to a competitor

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