Insurance spins fast on social

From Brexit and government announcements to Covid impact, insurance companies have had to bend and flex their digital presence, messaging and marketing campaigns. It’s going to be tough for months to come. More competitive, more customer scrutiny and more unpredictability. And in the noisy world of social, that means listening closer to hear the signals of discontent from bad CX and responding with smarter marketing to squeeze the value out of challenging budgets.