Conviva's State of StreamingContent Discovery 2021
The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium publishers a roadmap for how to grow their audience, leverage the power of social media, and tap into the $30 billion upside that exists in streaming advertising today—all while better engaging their viewers.
Report Snap Shot
- Social media is a complement, not a competitor, and the most important source of new content discovery
- Word of mouth is the top source for streaming content discovery—and social media plays a critical role
- 78% of those surveyed for this report are very likely to discover content by engaging with shows on social media, especially when posts have video