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Research Cashing In On Social Commerce

Cashing In On Social Commerce

As B2C social commerce initiatives gain steam, early adopters are reaping the rewards. Are you?

A recent survey of 228 leaders in the US, the UK, France, and Germany who are engaging, or planning to engage, in B2C social commerce found that there is still room for improvement. For sustainable growth, organizations must move beyond a revenue-first mentality and build capabilities to provide their customers with experiences that span the entirety of the social journey.

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B2C social commerce investments are paying off big: 86% of leaders say they expect or have achieved a return on their social commerce investment within one year.